Use of English in marketing
Good English content is necessary for company brochures, social media platforms, websites, and marketing materials like print or web advertisements. Marketing materials are short and clean. The content should communicate the best features and make the company stand apart from others in the market.Marketing professionals use English for communicating via different channels like social media, SMS, or email. The presence of a website is vital for any organization today. You can sell products or services through an e-commerce site as well. All the contents of the website should be in English. The marketing professionals often provide promotional messages within the website. These messages must be very persuasive and informative.
Common English terms used in marketing and advertising
Here are some common terms that are used in marketing and advertising.Customer/client : Someone who buys a product or service.
Logo : a symbol that represents the brand and helps to identify a brand quickly.
Slogan : A short statement for promoting the brand.
Branding : The way a brand is presented to prospective customers. It includes the colors, fonts, and other things.
Brand loyalty : Customers prefer the brand over others and purchase items consistently. Loyal customers are those who stick to the brand all the time.
B2B : "Business to Business" sales.
B2C : "Business to Consumer" sales.
Persona : A fictional character created by marketers to reflect the interests, income, education levels, and spending habits of customers.
Ad campaign : A series of related advertisements on a certain theme shown over a limited period.
Ad targeting : showing personally relevant ads to individuals as they surf the web or use social media. It uses algorithms to learn about a person's web browsing history and online spending habits.
Keywords : Internet search terms.
Long-tail keywords : Specific internet search terms longer than three words.
Content marketing : Using informative and educational content to develop brand authority.
Social media marketing : The promotion of companies, products, or services via social media platforms through customer interaction and engagement.
SERPs : The Search Engine Results Pages where a list of websites appear when someone searches information on Google or other search engines.
SEO : Search Engine Optimization uses tools like relevant keywords and links to other web pages to increase the likelihood that a website will be shown on the first page of the SERPs. This increases the chance that more people will be visiting the website.
PPC : Pay-per-click, a type of interactive online advertising that charges advertisers a small fee when an internet user clicks on a PPC ad.
Mailing list : Collections of email addresses from people interested in various topics.
A/B testing : Trying out two different versions of an advertisement or email campaign to find out which one is better.
Prospect : A potential customer or client.
Customer base : A group of customers who regularly buy from the business.
Convert : To persuade a prospective customer to buy a product or service.
Customer acquisition cost : The average fund required by a company to attract a potential customer and convert them into a paying customer.
Cold call : A phone call from a salesperson to a random potential customer who has expressed no previous interest in the brand's products or services.
Warm call : A phone call from a salesperson to someone they have already contacted.
Lead : A potential customer suggested to the salesperson by another sales professional.
Purchase order : A written agreement between a buyer and a seller detailing the type of good, price, and other details.
Close : To finalize a deal or a sale.
Raw materials : The items needed for manufacturing finished goods.
Finished products : Goods after manufacturing that are ready to be sold.
Retail : Products sold in small quantities in shops with a high profit margin.
Wholesale : Products sold in bulk for a lower price.
Landed cost : The full price for bringing a finished product to market.
Profit margin : The amount of money a company makes from a sale.
Inventory : The supply of finished products available for purchase.
Product development : The process of creating products for prospective buyers.
Target audience : The people for whom a product was developed.
Feedback : Information about a product or service's positive qualities and areas for improvement.
Focus group : A set of people in the target audience who agree to give feedback about a product or an ad campaign.
Market research : Carefully examining the spending habits of consumers, along with the practices of industry competitors, to create effective business strategies.
Benchmarking : Using industry standards to compare the design, quality, and pricing of products or services.
Market share : The percentage of sales controlled by a company.
Undercutting : Offering goods or services to customers at a significantly lower price than the competition.
Market leader : A successful business in a particular industry that is performing better than the competitors.
